Introduction

Pets could be adopted from animal protection organization or could be sold at the pet shops, breeders as well as farms. The popular species of pets are dogs, cats fishes that are kept indoor aquria, birds, rabbits, hamster and guinea pigs. Those are common domestic pets that households keeping globally. Beside, some people would choose exotic pets. The pet care industry is growing dynamically and closely following the movements, also development of human living environment and quality. The demand of pet care keep increasing caused by the growing number of pets, the attitude of how pet owners treat their pets and the fast-changing of technology implication. From essential to dispendable, a variety of components construct the pet care industry and make this industry become hundred-billion valued business worldwide. The primary component in pet care industry is dog and cat food.

Therefore, pet products are expected to show the highest Compound annual growth rate of 7.1% during 2015-2020. Whereas the Malaysian pet food market has been divided according to product, price, type of animal and sales channel. Organic products are a rapidly growing segment because of the awareness of high animal owners on their animal health. With the current growth of 2015-2020 of 7.1% on pet products, it helps to boost profits from animal-based businesses.